{"title":"SmartyPals","description":"\u003cdiv class=\"about-founder-para\"\u003eSmartyPals was born from those everyday moments—wanting a hot coffee or a few uninterrupted minutes while my kids played happily and independently. Every product is designed to encourage hands-on play, spark imagination, and support early learning in a natural, engaging way.\u003c\/div\u003e\n\u003cdiv class=\"about-founder-para\"\u003eAt the heart of SmartyPals is a simple mission: to help families bring back more meaningful play and create a better balance with screen time. Because I believe childhood should be filled with creativity, curiosity, and connection - not constant noise and overstimulation. Less Screens, More Play™\u003c\/div\u003e","products":[{"product_id":"princess-magnet-set-fairy-tale-magnetic-play-pieces-for-kids","title":"Princess Magnet Set | Fairy Tale Magnetic Play Pieces for Kids","description":"\u003cp\u003eLet your little one's imagination sparkle with the Princess Magnet Set! Mix and match princesses, fairies, unicorns, castles, and more to create magical stories and enchanting scenes again and again.\u003c\/p\u003e\n\u003cp\u003ePerfect for open-ended, screen-free play, this fairy tale magnet set for kids encourages creativity, storytelling, and fine motor skills - all while bringing fairy-tale dreams to life on the fridge, whiteboard, or our Magnetic PlayWall.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Parents Love It:\u003c\/strong\u003e\u003cbr\u003eMix \u0026amp; match magnetic pieces for endless combinations\u003cbr\u003eEncourages imaginative play and storytelling\u003cbr\u003eGreat for travel, home, or classroom fun\u003cbr\u003eDurable magnets easy for little hands\u003cbr\u003eScreen-free fairy tale creative play\u003c\/p\u003e\n\u003cp\u003eAges: 3+\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAustralian Owned\u003c\/strong\u003e\u003c\/p\u003e","brand":"Smartypals","offers":[{"title":"Default Title","offer_id":55265792098623,"sku":"SP-PRINCESS","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/0455\/2255\/files\/aca913a75cccafbebe42104120f6534b4d7aee182ceedb76c773e0be18d3cb96.png?v=1788358147"},{"product_id":"alphabet-magnet-set-magnetic-letters-for-kids-early-literacy","title":"Alphabet Magnet Set | Magnetic Letters for Kids Early Literacy","description":"\u003cp\u003eLearning the alphabet has never been so fun! The SmartyPals Alphabet Magnet Set helps children develop letter recognition, early literacy, and fine motor skills through hands-on play.\u003c\/p\u003e\n\u003cp\u003ePerfect for use on the fridge, whiteboard, or any magnetic surface - including our Magnetic PlayWall. These bright, friendly magnetic letters for kids turn everyday moments into learning opportunities.\u003c\/p\u003e\n\u003cp\u003eWhether your little one is learning their ABCs or practising simple words, this set makes learning interactive, creative, and full of fun.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Parents Love It:\u003c\/strong\u003e\u003cbr\u003e✔ Supports letter recognition and early reading\u003cbr\u003e✔ Works on any magnetic surface including the PlayWall\u003cbr\u003e✔ Encourages screen-free, independent learning\u003cbr\u003e✔ Durable magnets designed for little hands\u003cbr\u003e✔ Great for homeschooling and classroom use\u003c\/p\u003e\n\u003cp\u003eAges: 3+\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAustralian Owned\u003c\/strong\u003e\u003c\/p\u003e","brand":"Smartypals","offers":[{"title":"Default Title","offer_id":55265792393535,"sku":"SP-ALPHABETs","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/0455\/2255\/files\/2558008151440f03b7b325c3b45bd6fa229efa6667c2a15d7cdbebae77e99eef.png?v=1788358149"},{"product_id":"magnetic-playwall™-magnetic-wall-decal-for-kids-playrooms-ash","title":"Magnetic Playwall™ | Magnetic Wall Decal for Kids \u0026 Playrooms: Ash","description":"\u003cdiv class=\"container\"\u003e\u003cmain role=\"main\" id=\"MainContent\" class=\"main-content\"\u003e\n\u003cdiv id=\"shopify-section-template--28492560695618__product\" class=\"shopify-section section-overlay-header\"\u003e\n\u003cdiv class=\"product__wrapper__inner\"\u003e\n\u003cdiv class=\"product__page\"\u003e\n\u003cdiv class=\"product__content\"\u003e\n\u003cdiv class=\"form__wrapper form__wrapper--modern show-product-notification is-sticky\"\u003e\n\u003cdiv class=\"form__width\"\u003e\n\u003cdiv class=\"product__block product__description rte block-padding\"\u003e\n\u003cdiv class=\"product__description__content rte\"\u003e\n\u003cp\u003eDesigned for little hands and big imaginations, the SmartyPals Magnetic Playwall™ brings play off the floor and onto the wall.\u003c\/p\u003e\n\u003cp\u003eAustralia’s original magnetic wall decal for kids, it encourages independent, screen-free play while helping keep toys organised and floor space clear.\u003c\/p\u003e\n\u003cp\u003eUse it with SmartyPals magnets, drawing accessories and compatible magnetic tiles for a play space that grows and evolves with your child.\u003c\/p\u003e\n\u003cp\u003ePerfect for bedrooms, playrooms and shared living spaces.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's Included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEach Magnetic Wall Decal comes with:\u003c\/p\u003e\n\u003cdiv class=\"accordion__body rte body-medium\"\u003e\n\u003cdiv class=\"accordion__content\"\u003e\n\u003cul\u003e\n\u003cli\u003e1 × Magnetic Wall Decal\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSimple step-by-step application instructions\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSmoothing tool to help with installation\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMagnets, toys and other accessories pictured are not included and are available separately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003cbr\u003e95 cm × 60 cm (approximately 37\" × 24\")\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials \u0026amp; Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned with a magnetic-receptive surface and adhesive backing for easy application to compatible smooth surfaces.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade with non-toxic materials\u003c\/li\u003e\n\u003cli\u003eRemovable and repositionable\u003c\/li\u003e\n\u003cli\u003eSuitable for indoor use\u003c\/li\u003e\n\u003cli\u003eCan be applied to compatible smooth surfaces including painted walls, glass, mirrors and doors\u003c\/li\u003e\n\u003cli\u003eWorks with lightweight magnets\u003c\/li\u003e\n\u003cli\u003eEasy-to-clean surface\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003cbr\u003eSimply wipe clean with a soft, damp cloth. For more stubborn marks, use a suitable whiteboard cleaner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to install Setting up your Magnetic Playwall™ is simple!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"accordion__body rte body-medium\"\u003e\n\u003cdiv class=\"accordion__content\"\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1: Prepare\u003c\/strong\u003e\u003cbr\u003eClean the surface thoroughly and make sure it’s completely dry and free from dust. We recommend laying your Playwall flat before installation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2: Peel \u0026amp; Apply\u003c\/strong\u003e\u003cbr\u003ePeel back a small section of the backing and position your Playwall. Slowly remove the remaining backing while smoothing the decal onto the wall as you go.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 3: Smooth\u003c\/strong\u003e\u003cbr\u003eUse the included scraper to press firmly across the surface, smoothing out any air bubbles and helping the Playwall adhere evenly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 4: Time to Play!\u003c\/strong\u003e\u003cbr\u003eYou're ready! Add your favourite magnets and accessories and let the creativity begin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNeed to Reposition It?\u003c\/strong\u003e\u003cbr\u003eThe Magnetic Playwall™ can be carefully removed and repositioned when needed. For best adhesion, we recommend limiting repositioning to\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e3–4 times\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere Can I Apply My Magnetic Playwall?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"accordion__body rte body-medium\"\u003e\n\u003cdiv class=\"accordion__content\"\u003e\n\u003cp\u003eOur Magnetic Wall Decal is designed for indoor use and performs best on clean, dry and smooth surfaces such as painted walls, glass, mirrors and doors.\u003c\/p\u003e\n\u003cp\u003eAs wall surfaces and paint finishes can vary, we recommend checking that your chosen surface is suitable before applying.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor the best application:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMake sure the surface is clean, dry and free from dust\u003c\/li\u003e\n\u003cli\u003eAllow freshly painted walls to fully cure before installation\u003c\/li\u003e\n\u003cli\u003eApply slowly and press firmly across the entire decal for secure adhesion\u003c\/li\u003e\n\u003cli\u003eFollow the installation instructions provided\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSome specialty, stain-resistant or low-VOC paint finishes may affect adhesion\u003c\/li\u003e\n\u003cli\u003eThe decal can be carefully removed and repositioned, but it is not designed for frequent removal and reapplication\u003c\/li\u003e\n\u003cli\u003eRepeated repositioning may reduce adhesion over time\u003c\/li\u003e\n\u003cli\u003eRemoval results can vary depending on the condition, age and quality of the wall and paint\u003c\/li\u003e\n\u003cli\u003eProduct colours may appear slightly different depending on your screen or device settings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned in Australia\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/main\u003e\u003c\/div\u003e","brand":"Smartypals","offers":[{"title":"Default Title","offer_id":55265792688447,"sku":"SP-DECALGREY","price":89.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/0455\/2255\/files\/13b8846b3f64ab7f46b4c0ac9fb44125346faeb9fc121f3f8391e2188541216f.png?v=1788358153"},{"product_id":"magnetic-playwall™-magnetic-wall-decal-for-kids-playrooms-clay","title":"Magnetic Playwall™ | Magnetic Wall Decal for Kids \u0026 Playrooms: Clay","description":"\u003cdiv class=\"container\"\u003e\u003cmain role=\"main\" id=\"MainContent\" class=\"main-content\"\u003e\n\u003cdiv id=\"shopify-section-template--28492501188930__product\" class=\"shopify-section section-overlay-header\"\u003e\n\u003cdiv class=\"product__wrapper__inner\"\u003e\n\u003cdiv class=\"product__page\"\u003e\n\u003cdiv class=\"product__content\"\u003e\n\u003cdiv class=\"form__wrapper form__wrapper--modern show-product-notification\"\u003e\n\u003cdiv class=\"form__width\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/main\u003e\u003c\/div\u003e\n\u003cp\u003eDesigned for little hands and big imaginations, the SmartyPals Magnetic Playwall™ brings play off the floor and onto the wall.\u003c\/p\u003e\n\u003cp\u003eAustralia’s original magnetic wall decal for kids, it encourages independent, screen-free play while helping keep toys organised and floor space clear.\u003c\/p\u003e\n\u003cp\u003eUse it with SmartyPals magnets, drawing accessories and compatible magnetic tiles for a play space that grows and evolves with your child.\u003c\/p\u003e\n\u003cp\u003ePerfect for bedrooms, playrooms and shared living spaces.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's Included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEach Magnetic Wall Decal comes with:\u003c\/p\u003e\n\u003cdiv class=\"accordion__body rte body-medium\"\u003e\n\u003cdiv class=\"accordion__content\"\u003e\n\u003cul\u003e\n\u003cli\u003e1 × Magnetic Wall Decal\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSimple step-by-step application instructions\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSmoothing tool to help with installation\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMagnets, toys and other accessories pictured are not included and are available separately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003cbr\u003e95 cm × 60 cm (approximately 37\" × 24\")\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials \u0026amp; Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned with a magnetic-receptive surface and adhesive backing for easy application to compatible smooth surfaces.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade with non-toxic materials\u003c\/li\u003e\n\u003cli\u003eRemovable and repositionable\u003c\/li\u003e\n\u003cli\u003eSuitable for indoor use\u003c\/li\u003e\n\u003cli\u003eCan be applied to compatible smooth surfaces including painted walls, glass, mirrors and doors\u003c\/li\u003e\n\u003cli\u003eWorks with lightweight magnets\u003c\/li\u003e\n\u003cli\u003eEasy-to-clean surface\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003cbr\u003eSimply wipe clean with a soft, damp cloth. For more stubborn marks, use a suitable whiteboard cleaner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to install Setting up your Magnetic Playwall™ is simple!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"accordion__body rte body-medium\"\u003e\n\u003cdiv class=\"accordion__content\"\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1: Prepare\u003c\/strong\u003e\u003cbr\u003eClean the surface thoroughly and make sure it’s completely dry and free from dust. We recommend laying your Playwall flat before installation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2: Peel \u0026amp; Apply\u003c\/strong\u003e\u003cbr\u003ePeel back a small section of the backing and position your Playwall. Slowly remove the remaining backing while smoothing the decal onto the wall as you go.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 3: Smooth\u003c\/strong\u003e\u003cbr\u003eUse the included scraper to press firmly across the surface, smoothing out any air bubbles and helping the Playwall adhere evenly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 4: Time to Play!\u003c\/strong\u003e\u003cbr\u003eYou're ready! Add your favourite magnets and accessories and let the creativity begin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNeed to Reposition It?\u003c\/strong\u003e\u003cbr\u003eThe Magnetic Playwall™ can be carefully removed and repositioned when needed. For best adhesion, we recommend limiting repositioning to\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e3–4 times\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere Can I Apply My Magnetic Playwall?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"accordion__body rte body-medium\"\u003e\n\u003cdiv class=\"accordion__content\"\u003e\n\u003cp\u003eOur Magnetic Wall Decal is designed for indoor use and performs best on clean, dry and smooth surfaces such as painted walls, glass, mirrors and doors.\u003c\/p\u003e\n\u003cp\u003eAs wall surfaces and paint finishes can vary, we recommend checking that your chosen surface is suitable before applying.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor the best application:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMake sure the surface is clean, dry and free from dust\u003c\/li\u003e\n\u003cli\u003eAllow freshly painted walls to fully cure before installation\u003c\/li\u003e\n\u003cli\u003eApply slowly and press firmly across the entire decal for secure adhesion\u003c\/li\u003e\n\u003cli\u003eFollow the installation instructions provided\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSome specialty, stain-resistant or low-VOC paint finishes may affect adhesion\u003c\/li\u003e\n\u003cli\u003eThe decal can be carefully removed and repositioned, but it is not designed for frequent removal and reapplication\u003c\/li\u003e\n\u003cli\u003eRepeated repositioning may reduce adhesion over time\u003c\/li\u003e\n\u003cli\u003eRemoval results can vary depending on the condition, age and quality of the wall and paint\u003c\/li\u003e\n\u003cli\u003eProduct colours may appear slightly different depending on your screen or device settings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned in Australia\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Smartypals","offers":[{"title":"Default Title","offer_id":55265793048895,"sku":"SP-CLAY","price":89.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/0455\/2255\/files\/4631f834e54406fb7de609105762b0ba85b11df2591da07ba07eae2a1a811e6e_07de1cdb-218f-4621-9e84-620e6d99cfbe.jpg?v=1788358155"},{"product_id":"magnetic-shapes-set-colour-shape-magnets-for-kids","title":"Magnetic Shapes Set | Colour \u0026 Shape Magnets for Kids","description":"\u003cp\u003eIgnite your child's curiosity with the SmartyPals Magnetic Shapes Set - colourful magnetic triangles, arches, squares, circles, and more designed for hands-on learning and creative play.\u003c\/p\u003e\n\u003cp\u003eBoost fine motor skills and spark creativity as kids build patterns, pictures, and designs on any magnetic surface. Pairs perfectly with our Magnetic PlayWall for vertical play that keeps toys off the floor.\u003c\/p\u003e\n\u003cp\u003eWhy Parents Love It:\u003cbr\u003e✔ Develops fine motor skills and spatial awareness\u003cbr\u003e✔ Encourages colour recognition and shape sorting\u003cbr\u003e✔ Works on any magnetic surface including the PlayWall\u003cbr\u003e✔ Screen-free, open-ended creative play\u003cbr\u003e✔ Durable magnets safe for little hands\u003c\/p\u003e\n\u003cp\u003eAges: 3+\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAustralian owned\u003c\/strong\u003e\u003c\/p\u003e","brand":"Smartypals","offers":[{"title":"Default Title","offer_id":55265793343807,"sku":"SP-SHAPES","price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/0455\/2255\/files\/3971b8e9075eee4177d854a8d94c3c48d3bd5e6c1dd6740a0439e4b1d0407c4f.png?v=1788358156"},{"product_id":"magnetic-number-set-educational-maths-magnets-for-kids","title":"Magnetic Number Set | Educational Maths Magnets for Kids","description":"\u003cp\u003eThe SmartyPals Magnetic Number Set features numbers 0–9 (30 pieces) plus maths symbols, shapes, and fun icons - designed to support early numeracy, counting, and hands-on learning through screen-free play.\u003c\/p\u003e\n\u003cp\u003ePerfect for playrooms, homeschooling, classrooms, and use with our Magnetic PlayWall or any magnetic surface. 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