Botanical Repair ™ Purple Toning Shampoo

Purple shampoo reduces brassy tones by 5X* plus instantly repairs fragile blonde hair with bond-building plant technology**. Gently cleanses and restores strength while brightening blonde, silver, and grey hair.

Strengthen and repair blonde hair with this gently cleansing, non-stripping purple toning shampoo. Violet-rich pigments instantly brighten blonde, silver, and grey color and progressively tone hair each time you wash. Plant-derived bond-building in a 96% naturally derived formula*** strengthens hair from the inside out and helps repair damage.

Brighten: Neutralises unwanted yellow and brassy tones by 5X in one use* for brighter color that looks salon fresh.

Strengthen: Helps restore and repair fragile, blonde hair

Suitable for
• All types of blondes, lightened, and silver hair
• Fine, medium, and thick hair types
• Safe for chemically processed hair

200mL

BENEFITS

Vegan, Free from Silicones, 96% naturally derived***, Leaping Bunny Approved

AROMA

Featuring Aveda’s own Pure-Fume™ aroma with certified organic ylang-ylang, rose, marjoram, and other pure flower and plant essences.

DIRECTIONS

Massage into wet hair. Leave on for 1 - 3 minutes, depending on the desired amount of neutralizing. Rinse thoroughly. Toning results can vary.
To neutralize brassy and yellow tones, use Botanical Repair™ Purple Toning Shampoo each wash day until your desired color is achieved. Then, use weekly or as needed to maintain your desired tone.

Regimen

1. Pre-cleanse hair with Botanical Repair™ Bond-Building Pre-Shampoo Treatment.
2.  Cleanse weekly or as needed with Botanical Repair™ Purple Toning Shampoo.
3.  Condition with Botanical Repair™ Strengthening Conditioner (or alternate with Intensive Strengthening Masque Light or Rich, weekly or as needed).
4. Protect from heat styling (up to 450º F) with Botanical Repair™ Strengthening Leave-In Treatment.
5.  Smooth and create hold with Botanical Repair™ Bond-Building Styling Creme.
6.  At night, apply Botanical Repair™ Strengthening Overnight Serum.

INGREDIENTS

Water\Aqua\Eau, Ammonium Lauryl Sulfate, Glycerin, Babassuamidopropyl Betaine, Decyl Glucoside, Glycol Stearate, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2 (Ci 60730), Citric Acid, Tartaric Acid, Ammonium Sulfate, Sodium Chloride, Fragrance (Parfum), Limonene, Linalool, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Hydroxycitronellal, Sodium Citrate, Sodium Phytate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid

RESPONSIBLE PACKAGING

100% post-consumer HDPE bottle

RESPONSIBLE MANUFACTURING

• We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets.
• Our primary manufacturing facility has achieved Zero industrial waste to landfill status.